Stretching Dollars and Making Sense in Trade Show Displays

Do more with less. That seems to be on everyone’s agenda-both personally and professionally-in this economic climate. Thinking outside the box has become mandatory due to budget constraints. A bit of creativity is required in one’s approach to accomplish the same level of marketing with fewer resources. How can a company stay relevant; customer centric and increase interactive experiences with clients while dealing with marketing cut-backs? How can you accomplish your marketing agenda and exhibiting goals? Use a new eye toward the type of trade show displays and accessories you choose.

Modular trade show displays are one of the most effective and efficient ways to create an exhibit that best fits your business needs and marketing budget. Combining portability, modularity, ease of setup with the look of a high-end custom exhibits; they pack tightly for shipping and storage and are easy to assemble/dismantle. Affordable and easy graphic changes are part of their hallmark; in addition to easy configuration changes for varying booth sizes from venue to venue.

Many of the modular Trade show Displays we offer at ExhibitTrader2.com have adaptive qualities that allow clients to use all or portions of their exhibit depending on the venue. First, let’s take a look at a simple example. Exhibit Line, Model 10.05 is a ten (10) foot modular display, listed at $6,518. The purchase price includes: (1) back wall; (1) locking counter; (2) light sets; (2) 2-Piece Wings; (2) attached work stations; (1) literature rack; (1) shipping case and graphics. For a tradeshow or larger venue –where a complete trade show display is needed-use the whole package. For those marketing ‘side’ events where a complete exhibit is cumbersome or not needed; the locking counter (with graphic signage), the literature rack and a retractable Pop Up banner stand can make an impressive show. Using only these three items, your sales team can draw attention and interact with attendees using this sleek design. If duty calls you outdoors and you desire to maximize your graphic impact without using the backwall of this display; opt for our Orbus Monsoon outdoor billboard. Having double-sided graphics on a sizeable frame (91.125" long X 32" high); it sets up in less than five minutes. We offer pop up banner stands from as low as $198.00; outdoor billboards from $148.00; as well as a full line of accessories for all your exhibiting needs.

Driving more attendee traffic to your booth is always a goal of exhibitors. One way to do this is my incorporating technological driven tools-such as interactive kiosks-into your trade show exhibit. With our Softspace Fabric Tension Display, you can accomplish this in short order on a small or larger scale. Fabric tension is a rapidly growing trend for portable displays, special event exhibits, and media backwalls. They set up quickly by stretching an attached fitted fabric cover – printed with your artwork – over a lightweight frame. The result is a clean, modern look for your brand and message. Go to our homepage and using the drop down navigation tool, click on fabric displays, select the 10 foot option and scroll down to our Continuum DBL OPT3 model. This display includes three (3) stylish kiosks with mounts for LDC monitors (or other types). These kiosks have shelves, storage and overhead canopies to reduce glare in a stylish way. They can be used as part of the entire exhibit; independently; or with the two (2) extrusions counters. The 20 foot backwall can be broken down into two (2) separate, 10 foot sections to accommodate a smaller floor space. By choosing this trade show exhibit, you can gain the impact of social media without losing face to face marketing efforts (if you so choose). Because this modular display is lightweight, easy to ship, store and set; these task can often be brought in house to reduce cost. The great versatility of this model offers a lot of bang for your buck.

Finding ways to work smarter is always the right thing to do. Operating at the same level of funding as one, two or even three years ago, it is imperative that companies find ways to do that today. Until corporations can loosen their purse strings a bit – and long after, allow ExhibitTrader2.com to help you find ways to get in front of your partners and prospects within budget. The EXHIBITTRADER team is sincere in their efforts to help you not only survive-but thrive in your marketing endeavors. Our display consultants have the experience and expertise to help you choose the right exhibiting materials best suiting your needs. As Frederick Barnard Hawley, American economist said, "Profit is the result of risks wisely selected."